The ChiselGrowth Platform
Six purpose-built engines for compliant financial marketing.
Start with a community bank's or credit union's public website, review its institution, brand, and selected-product context, then create branded draft ads with rule-level risk findings for authorized human review. Export and download are available; direct publishing is coming soon. The Compliance, Institution, and Brand engines are also live as APIs in a free beta.
Six Engines, One Platform
ChiselGrowth
the flagship
Public bank website to reviewable draft ad set
Available — public website → institution and brand context → selected product → branded draft ads with compliance-assisted risk findings. Export and download are available; authorized human review remains required before use.
Who:Community banks and credit unions.
ChiselCompliance
Rule-based screening with review context
Available inside ChiselGrowth and as the Compliance API. Rule-based checks cover the FDIC and NCUA insurance statements, Regulation Z, Regulation DD, Equal Housing, UDAAP, and NMLS disclosure requirements, with rule-level findings to support human review.
Who:Compliance API: live in free beta
ChiselRender
Real-photo creative with required overlays
Available inside ChiselGrowth on AWS. It composes licensed library photos with bank brand elements and live FDIC, Equal Housing, and NMLS overlays. No AI-generated imagery is ever used.
Who:Standalone API: Coming soon
ChiselAttribution
Consistent campaign-link tagging
Public UTM tagging access is coming soon; dashboard and call tracking are on the roadmap.
ChiselBrand
URL → brand kit + product catalog
Auto-extracts logo (with smart contrast detection), primary/secondary brand colors, typography, brand voice, and product catalog from a bank or credit union website. NMLS Consumer Access lookup runs in parallel for compliance prerequisite data.
Who:Brand API: live in free beta
ChiselInstitution
Institution and licensing data enrichment
FDIC, NCUA, and NMLS data: available. Looks up an FDIC-insured bank or NCUA-insured credit union from its website and returns the insurance statement its ads must carry.
Who:Institution API: live in free beta
One Product, Clear Engine Boundaries
The engines work together inside ChiselGrowth today. Compliance, Institution, and Brand are also available as standalone APIs.
Single responsibility
Each engine owns a defined step. ChiselCompliance reviews rules; ChiselRender composes the final creative; ChiselInstitution provides institution context.
Available inside one workflow
ChiselCompliance, ChiselRender, ChiselBrand, and ChiselInstitution are available as parts of ChiselGrowth today.
Clear evidence boundaries
Brand extraction, copy drafting, rule checks, image selection, rendering, and attribution remain separate enough to record their own provenance and review results.
Three engines are live as APIs
The Compliance, Institution, and Brand APIs are live in a free beta, with one key for all three. A ChiselRender API and TypeScript/Python SDKs are coming soon.
Licensing & Integration
ChiselRender API: Coming soon
The ChiselRender standalone API is coming soon. ChiselAttribution public UTM tagging access is coming soon; its dashboard and call tracking are on the roadmap. Request early access for updates.
Facebook/Instagram + LinkedIn publishing: Coming soon. Campaign creative can currently be exported or downloaded for review and use.
Developer access: Live in free beta
The Compliance, Institution, and Brand APIs are live: JSON over HTTPS, one key for all three, a staging key first and a production key after your first working integration. TypeScript/Python SDKs are coming soon. Runs on AWS infrastructure, which maintains SOC 2 reports.
Planning an integration?
Read the developer docs and request a free beta key for the Compliance, Institution, and Brand APIs.