How ChiselGrowth works today, and where to get help
Each step below is labeled Supported or Unverified so you know what to rely on.
From your website to results
Supported means the step is present in the current product. It is not a guarantee of results for any particular institution. Unverified means we intend it to work but have not confirmed it end to end, or we could not confirm it exists.
1. Demo website and email
SupportedThe demo asks for your institution's website and your work email. Both are required to start.
2a. FDIC match for banks
SupportedA bank is matched to its public FDIC record, and drafts carry the Member FDIC statement.
2b. NCUA match for credit unions
SupportedA credit union is matched to its public NCUA record, and drafts use the applicable NCUA insurance statement.
3. Brand and products
SupportedYour logo, colors and products are read from your public website. You confirm them and choose the products to advertise.
4. Product evidence
SupportedEach ad has to cite at least one real fact about the product, taken from your product page or from the product details you type. Product details cannot include rates, APR, APY, payments or loan terms.
5. Quality and compliance checks
SupportedDrafts are screened by rules for the FDIC and NCUA statements, Regulation Z, Regulation DD, Equal Housing, UDAAP and NMLS. Only drafts that pass are shown. If too few pass, you get a message that names the reason.
6. Results
SupportedYou review draft ads for Facebook, Instagram and LinkedIn with their rule-level findings, then export or download them.
7. Free carryover into an account
SupportedCreate an account from your finished demo with the same email. Brand kit, products and approved ads are copied into the new account.
Institution readiness
The checklist is advisory and read-only. It appears on the dashboard of a signed-in account and shows each check on its own.
Products selected
Select at least one institution product in Settings.
Brand assets ready
Add a brand kit with real institution assets in all six categories: logo, color palette, fonts, templates, photography and brand guidelines.
Recent approved content
Approve at least one ad on the Compliance page within the last 30 days.
What we stand behind today
| Capability | Status | Note |
|---|---|---|
| FDIC bank match and Member FDIC statement | Supported | Built into the demo. |
| Facebook, Instagram and LinkedIn drafts, export and download | Supported | Available today. |
| Rule-based compliance screening with findings for human review | Supported | A pre-screen. An authorized reviewer makes the final decision. |
| Product evidence required on every ad | Supported | Described in the Help center product guide. |
| Help center guides | Supported | Written guides at /help/, searchable on the page. |
| Institution readiness checklist | Supported | Three checks on the signed-in dashboard. |
| Free carryover from demo to account | Supported | Same email required; one account per demo. |
| NCUA credit union match and NCUA statement | Supported | Built into the demo with institution-specific handling. |
| ChiselGrowth Assistant (chat bubble) | Supported | An AI assistant at the bottom right of chiselgrowth.com; its answers come from this website. Not legal advice and not a compliance decision. Call booking is not verified end to end. |
| Time to results | Unverified | The demo produces results in minutes; timing varies with the website, products and rendering. |
ChiselGrowth is a draft and rule-based pre-screening tool. It does not provide legal advice, and it does not replace your institution's authorized compliance review. It is not affiliated with the FDIC or NCUA.
Common questions
- What do I need to start the demo?
- Your institution's website and your work email. No account is required to run the demo.
- Does ChiselGrowth support credit unions?
- Yes. ChiselGrowth matches credit unions to their public NCUA record and uses institution-specific NCUA insurance statement handling for drafts.
- Why did my campaign say an ad could not be written?
- Ads are shown only when they pass quality and compliance checks. The message names the reason, such as too few product facts. The Help center explains each message and what to change.
- Does a passing result mean an ad is compliant?
- No. ChiselGrowth is a rule-based pre-screen. It does not provide legal advice, and an authorized reviewer at your institution makes the final decision.
- Why can't I create an account from my demo?
- Use the same email that ran the demo and confirm it with the code we send. The demo must be finished, and one account can be created per demo and per institution.
- Is there a support chatbot?
- Yes. The ChiselGrowth Assistant chat bubble appears at the bottom right of chiselgrowth.com. It is an AI assistant whose answers come from this website, and its greeting offers to answer questions about ChiselGrowth or book a call with the team. We have not verified call booking end to end. Do not rely on it for legal advice or a compliance decision. For an account problem, email [email protected].
- How do I reach a person?
- Email [email protected]. We do not publish a response-time commitment.